APT Showfreight Logo is REFRESHED!
02 Jan 2020
Big news! Today, after 12 years, we are launching our new logo. You will see our new logo anywhere when we are out and about, like our website, Facebook, LinkedIn and WeChat and very soon, on our corporate collaterals. We believe the new look better reflects how APT Showfreight Group has grown since 2008; showing a dynamic and fun exhibition freight forwarding provider in the Meetings, Incentives, Conferences & Exhibitions (MICE) industry.
Since our humble beginnings in 2008, we have been using our past logo and quite frankly, it felt a bit dated and does not match up and is not in line with the changing MICE landscape. It is time for a refresh and to reflect what we are and what better time than now.
Of course, we love our old logo and we know you do too, but one good reason for the change is that a simpler, more distinctive evolution is needed, just like how our company has evolved through the years.
The new logo is like the old one but refreshed, a spruce up if you like, using a simpler colour palette, refined but still contains the spirit of the original. The crescents are simplified and cleaned up to show the progress, growth and interconnectivity between us and you and the words are using a new typeface which is bolder to signify our positive view towards the marketplace.
We at APT Showfreight & Logistics Group hope you like our newly refreshed logo and watch out for it to be reflected in our collaterals in time!
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